Who is Atosa?
Who is Atosa?
I'm a Chemical Engineer turned UX/UI Designer. I have 2+ years of experience working with startups creating apps and websites.
Currently, I work at Rep Health, a health tech startup. I’m the sole designer, redesigning the website to retain clients and building a brand-new app from the ground up while working closely with stakeholders, product managers, marketing, and engineers.
Feel free to reach out if you'd like to learn more about my role and the work I do.
The core of my craft
The core of my craft
I design to make life easier, better, and a bit more enjoyable.
For me, every design begins with understanding people—their needs, emotions, and challenges. It's about creating solutions that not only solve problems but also bring moments of joy.
My goal is to craft experiences that are intuitive, meaningful, and leave a lasting positive impact.
So, let's work together and make lives easier!
My skills/tools
My skills/tools
User-Centered Design
Mobile-first design
User Research & Testing: user interview, usability testing, A/B testing, persona creation, journey mapping, competitor analysis,…)
Low/high-fidelity prototyping
Information architecture
Figma, Adobe XD, Framer, Canva, Sketch, Hotjar, Maze, …
Free mentorship
Free mentorship
I offer free mentorship to junior designers because I want to help them grow, just as the design community has supported me.
Let’s connect and support each other on this journey!
Use the link below to book a meeting with me.
Book
Projects
Projects
Rep Health mobile application
Health tech
I'm designing the end to end mobile application to help employees create healthy habits through habit tracking, motivation, and personalized recommendations.
Read more
Rep Health website
Health tech
I redesigned the entire website to create a more user-friendly experience and drive engagement that aligns with the Rep Health's vision.
Read more
WYCSports mobile application
Sports Tech / Gaming / Entertainment
I designed the WYCSports MVP for their investor pitch, showcasing the product's potential. WYCSports aims to help users enjoy competing with peers in sports betting without the risk of financial loss.
Read more
HopStair mobile application
Health tech / Education
At HopStair, a mental health app focused on building self-confidence, I worked alongside a team of designers and engineers. I contributed to the entire design process, from research to usability testing.
Read more
Rep Health mobile application
Health tech
I'm designing the end to end mobile application to help employees create healthy habits through habit tracking, motivation, and personalized recommendations.
Read more
Rep Health website
Health tech
I redesigned the entire website to create a more user-friendly experience and drive engagement that aligns with the Rep Health's vision.
Read more
WYCSports mobile application
Sports Tech / Gaming / Entertainment
I designed the WYCSports MVP for their investor pitch, showcasing the product's potential. WYCSports aims to help users enjoy competing with peers in sports betting without the risk of financial loss.
Read more
HopStair mobile application
Health tech / Education
At HopStair, a mental health app focused on building self-confidence, I worked alongside a team of designers and engineers. I contributed to the entire design process, from research to usability testing.
Read more
Resume
Resume
Experience
Experience
Led the complete website redesign, elevating user experience, increasing engagement, and aligning with strategic business goals.
Designing the mobile app from the ground up, ensuring a seamless, cohesive experience across devices and platforms.
Conduct user research (interviews, surveys, and usability testing) to gain actionable insights that shape innovative design solutions.
Analyze competitors and market trends to inform design strategy, identify gaps, and uncover opportunities for differentiation.
Create wireframes, prototypes, and high-fidelity UI designs, maintaining design consistency and quality across all touchpoints.
Collaborate with cross-functional teams (product, marketing, engineering, and stakeholders) to craft user-centered digital products that drive results.
Successfully increased user engagement rate by more than 50%.
Successfully increased user satisfaction rate by more than 80%.
UX/UI Designer
WYCSports, Canada
November 2023 - January 2024
Engaged in thorough meetings with the product team to comprehend concept, vision, and objectives.
Researched users and competitors comprehensively to identify pain points.
Created 10+ screens for the company’s pitch to prospective investors.
Worked alongside the stakeholders to create business and financial models for the investor pitch.
Held extensive meetings with the product team to grasp vision and objectives.
Conducted comprehensive user research and competitor analysis to identify pain points and improvement opportunities to inform product enhancements resulting in successfully achieving a 20% increase in user satisfaction.
Created wireframes for 10+ screens, facilitating primary usability testing with target users; conducted A/B testing, card sorting, and time on task analysis to evaluate user feedback on different design options, optimizing the app's information architecture.
Designed high-fidelity prototypes for 15+ screens, prioritized feedback incorporation, and implemented design changes that increased the user success rate by 40%.
Collaborated with cross-functional teams including design, engineering, and marketing teams to ideate, iterate, and validate user-centric design solutions.
Certificates
Certificates
Google UX Design Professional Certificate
How To Design for Accessibility: (WCAG 2.2)
From User Research to Usability Testing
Master Typography, Colour & Grids
Principles + Practices for Great UI Design
Understanding HTML and CSS
Generative Al
Building Design System in Figma
Information Architecture (IA) Fundamentals
SaaS Metrics Fundamentals
Introduction To UX Writing
My Story
My Story
Why I chose UX?
Why I chose UX?
Originally from Iran, I chose to study Chemical Engineering to become a researcher and be able to make an impact, even small, in the world. As I was not getting what I wanted in Iran and most of the courses were theoretical, I decided to move to Canada to pursue my goal of entering the research world.
Meanwhile, I started an Instagram and YouTube channel to share my immigration journey. This experience unlocked something in me: I loved connecting with people, understanding their challenges, and creating content to help solve their problems. It was here that I realized I wanted a career that allowed me to observe real-world problems and design solutions that genuinely make life better.
Meanwhile, I started an Instagram and YouTube channel to share my immigration journey.
Meanwhile, I started an Instagram and YouTube channel to share my immigration journey.
This is when I was introduced to the world of UX/UI. After watching lots of videos on the topic, I realized I found my passion. I found the work I want to do for the rest of my life!
This experience unlocked something in me: I loved connecting with people, understanding their challenges, and creating content to help solve their problems. It was here that I realized I wanted a career that allowed me to observe real-world problems and design solutions that genuinely make life better.
This experience unlocked something in me: I loved connecting with people, understanding their challenges, and creating content to help solve their problems. It was here that I realized I wanted a career that allowed me to observe real-world problems and design solutions that genuinely make life better.
This is when I was introduced to the world of UX/UI. After watching lots of videos on the topic, I realized I found my passion. I found the work I want to do for the rest of my life!
What have I done so far for my dream job as a UX/UI Designer?
What have I done so far for my dream job as a UX/UI Designer?
I completed the Google UX Design Professional Certificate, gaining a strong foundation in UX principles, from research to responsive design.
I completed the Google UX Design Professional Certificate, gaining a strong foundation in UX principles, from research to responsive design.
In September 2022, I joined HopStair, a UK-based startup as their first UX/UI Designer. I collaborated with other designers, who became my mentors, and together we built a mental health app to help users boost their confidence. Seeing this project go live—knowing it would improve lives—was a milestone moment for me.
I have also worked with a few startups such as WYCSports since then, owning the entire process—from user research and ideation to development handoff—while ensuring a seamless and user-centered outcome.
In March 2024, I started my full-time position as the only UX/UI Designer at Rep Health. This has been an amazing experience in my professional; journey as a designer.
To this day, I keep pushing myself to grow: I take courses (currently diving into Graphic Design), read UX/UI-related books, attend meetups, and immerse myself in design trends.
What parts of UX/UI do I get most excited about?
What parts of UX/UI do I get most excited about?
When it comes to the different steps of the UX process, I find excitement and value in being involved in all stages. As a UX/UI designer, I believe that each phase contributes uniquely to the overall success of a project. Whether it's conducting user research to uncover insights, crafting intuitive wireframes and prototypes, collaborating closely with developers to ensure seamless implementation, or testing and refining the final product – every step offers its own set of challenges and opportunities.
My goal is to create holistic user experiences that seamlessly blend aesthetics, functionality, and usability. By engaging in every part of the UX process, I can maintain a comprehensive perspective and ensure that the end result resonates with both user needs and business goals.
My approach to work:
My approach to work:
People First: I design with empathy, focusing on users' needs, behaviors, and challenges.
Team Collaboration: I believe the best ideas emerge from open communication and diverse perspectives.
Iterative Process: The best designs evolve through feedback, testing, and continuous refinement.
Kindness & Growth: I’m driven by a desire to help others succeed and see every challenge as a chance to grow.
What other activities do I do, not UX-related?
What other activities do I do, not UX-related?
Playing the piano—a love I’ve nurtured for 12 years.
Exploring clay art—my escape from the world’s chaos, where I create with my hands.
Traveling—and collecting mugs from every destination (no camping, though—I learned that the hard way).
At the gym or on a yoga mat—I try my best to keep moving!
Most importantly, being a proud cat mom to Yogi, who immigrated to Canada with me.
Thanks for stopping by!
Thanks for stopping by!
If you’d like to talk about your work or dive into my design process or chat about an exciting idea, feel free to reach out—I’d love to connect!
Who is Atosa?
I'm a Chemical Engineer turned UX/UI Designer. I have 2+ years of experience working with startups creating apps and websites.
Currently, I work at Rep Health, a health tech startup. I’m the sole designer, redesigning the website to retain clients and building a brand-new app from the ground up while working closely with stakeholders, product managers, marketing, and engineers.
Feel free to reach out if you'd like to learn more about my role and the work I do.
The core of my craft
I design to make life easier, better, and a bit more enjoyable.
For me, every design begins with understanding people—their needs, emotions, and challenges. It's about creating solutions that not only solve problems but also bring moments of joy.
My goal is to craft experiences that are intuitive, meaningful, and leave a lasting positive impact.
So, let's work together and make lives easier!
My skills/tools
User-Centered Design
Mobile-first design
User Research & Testing: user interview, usability testing, A/B testing, persona creation, journey mapping, competitor analysis,…)
Low/high-fidelity prototyping
Information architecture
Figma, Adobe XD, Framer, Canva, Sketch, Hotjar, Maze, …
Free mentorship
I offer free mentorship to junior designers because I want to help them grow, just as the design community has supported me.
Let’s connect and support each other on this journey!
Use the link below to book a meeting with me.
Book
Projects
Rep Health mobile application
Health tech
I'm designing the end to end mobile application to help employees create healthy habits through habit tracking, motivation, and personalized recommendations.
Read more
Rep Health website
Health tech
I redesigned the entire website to create a more user-friendly experience and drive engagement that aligns with the Rep Health's vision.
Read more
WYCSports mobile application
Sports Tech / Gaming / Entertainment
I designed the WYCSports MVP for their investor pitch, showcasing the product's potential. WYCSports aims to help users enjoy competing with peers in sports betting without the risk of financial loss.
Read more
HopStair mobile application
Health tech / Education
At HopStair, a mental health app focused on building self-confidence, I worked alongside a team of designers and engineers. I contributed to the entire design process, from research to usability testing.
Read more
Resume
Experience
UX/UI Designer
Rep Health, Canada
March 2024 - Present
Led the complete website redesign, elevating user experience, increasing engagement, and aligning with strategic business goals.
Designing the mobile app from the ground up, ensuring a seamless, cohesive experience across devices and platforms.
Conduct user research (interviews, surveys, and usability testing) to gain actionable insights that shape innovative design solutions.
Analyze competitors and market trends to inform design strategy, identify gaps, and uncover opportunities for differentiation.
Create wireframes, prototypes, and high-fidelity UI designs, maintaining design consistency and quality across all touchpoints.
Collaborate with cross-functional teams (product, marketing, engineering, and stakeholders) to craft user-centered digital products that drive results.
Successfully increased user engagement rate by more than 50%.
Successfully increased user satisfaction rate by more than 80%.
UX/UI Designer
WYCSports, Canada
November 2023 - January 2024
Engaged in thorough meetings with the product team to comprehend concept, vision, and objectives.
Researched users and competitors comprehensively to identify pain points.
Created 10+ screens for the company’s pitch to prospective investors.
Worked alongside the stakeholders to create business and financial models for the investor pitch.
UX/UI Designer
HopStair, United Kingdom
September 2022 - February 2024
Held extensive meetings with the product team to grasp vision and objectives.
Conducted comprehensive user research and competitor analysis to identify pain points and improvement opportunities to inform product enhancements resulting in successfully achieving a 20% increase in user satisfaction.
Created wireframes for 10+ screens, facilitating primary usability testing with target users; conducted A/B testing, card sorting, and time on task analysis to evaluate user feedback on different design options, optimizing the app's information architecture.
Designed high-fidelity prototypes for 15+ screens, prioritized feedback incorporation, and implemented design changes that increased the user success rate by 40%.
Collaborated with cross-functional teams including design, engineering, and marketing teams to ideate, iterate, and validate user-centric design solutions.
Certificates
Google UX Design Professional Certificate
How To Design for Accessibility: (WCAG 2.2)
From User Research to Usability Testing
Master Typography, Colour & Grids
Principles + Practices for Great UI Design
Understanding HTML and CSS
Generative Al
Building Design System in Figma
Information Architecture (IA) Fundamentals
SaaS Metrics Fundamentals
Introduction To UX Writing
My Story
Why I chose UX?
Originally from Iran, I chose to study Chemical Engineering to become a researcher and be able to make an impact, even small, in the world. As I was not getting what I wanted in Iran and most of the courses were theoretical, I decided to move to Canada to pursue my goal of entering the research world.
Meanwhile, I started an Instagram and YouTube channel to share my immigration journey. This experience unlocked something in me: I loved connecting with people, understanding their challenges, and creating content to help solve their problems. It was here that I realized I wanted a career that allowed me to observe real-world problems and design solutions that genuinely make life better.
This is when I was introduced to the world of UX/UI. After watching lots of videos on the topic, I realized I found my passion. I found the work I want to do for the rest of my life!
What have I done so far for my dream job as a UX/UI Designer?
I completed the Google UX Design Professional Certificate, gaining a strong foundation in UX principles, from research to responsive design.
In September 2022, I joined HopStair, a UK-based startup as their first UX/UI Designer. I collaborated with other designers, who became my mentors, and together we built a mental health app to help users boost their confidence. Seeing this project go live—knowing it would improve lives—was a milestone moment for me.
I have also worked with a few startups such as WYCSports since then, owning the entire process—from user research and ideation to development handoff—while ensuring a seamless and user-centered outcome.
In March 2024, I started my full-time position as the only UX/UI Designer at Rep Health. This has been an amazing experience in my professional; journey as a designer.
To this day, I keep pushing myself to grow: I take courses (currently diving into Graphic Design), read UX/UI-related books, attend meetups, and immerse myself in design trends.
What parts of UX/UI do I get most excited about?
When it comes to the different steps of the UX process, I find excitement and value in being involved in all stages. As a UX/UI designer, I believe that each phase contributes uniquely to the overall success of a project. Whether it's conducting user research to uncover insights, crafting intuitive wireframes and prototypes, collaborating closely with developers to ensure seamless implementation, or testing and refining the final product – every step offers its own set of challenges and opportunities.
My goal is to create holistic user experiences that seamlessly blend aesthetics, functionality, and usability. By engaging in every part of the UX process, I can maintain a comprehensive perspective and ensure that the end result resonates with both user needs and business goals.
My approach to work:
People First: I design with empathy, focusing on users' needs, behaviors, and challenges.
Team Collaboration: I believe the best ideas emerge from open communication and diverse perspectives.
Iterative Process: The best designs evolve through feedback, testing, and continuous refinement.
Kindness & Growth: I’m driven by a desire to help others succeed and see every challenge as a chance to grow.
What other activities do I do, not UX-related?
Playing the piano—a love I’ve nurtured for 12 years.
Exploring clay art—my escape from the world’s chaos, where I create with my hands.
Traveling—and collecting mugs from every destination (no camping, though—I learned that the hard way).
At the gym or on a yoga mat—I try my best to keep moving!
Most importantly, being a proud cat mom to Yogi, who immigrated to Canada with me.