Summary: Rep Health is a B2B wellness platform designed to empower employees to build lasting healthy habits, track their progress, and improve overall well-being.
Industry: Health tech
Platform: All screen sizes
My role: UX/UI Designer collaborating with cross-functional teams, including stakeholders, product manager, engineering team, and marketing team.
Overview
Rep Health is any company's personal health assistant to cultivate happier and healthier employees and a more productive and vibrant workplace.
Rep Health is a proactive support tool to build company-wide mental fortitude and overall health in five areas: movement, mindset, nutrition, sleep, and overall health.
Goals
Redesign Rep Health’s website to improve navigation, enhance user-friendliness, create a visually appealing interface, and boost engagement and client retention.
Challenges
Understanding User Needs: Identifying pain points and preferences of diverse user groups to ensure the design meets their expectations.
Balancing Aesthetics and Functionality: Creating a visually appealing design while maintaining intuitive navigation and usability.
User Adoption: Ensuring the redesign doesn’t alienate current users but instead enhances their experience.
Content Overhaul: Streamlining and restructuring content to align with the new design while preserving its integrity and messaging.
Aligning Stakeholder Goals: Incorporating feedback and balancing the varying priorities of stakeholders like marketing, product, and engineering teams.
Design
Since we had already decided on the brand colors, I started translating the wireframes into high-fidelity prototypes while considering all the feedback I gathered in the ideation phase. We went back and forth with the animations, content organization, and visual elements until we were all satisfied with the results.
Developer Handoff:
I conducted design handoff sessions with the engineering team to walk through the designs and functionality. I created detailed design documentation, including specifications for animations, icons, and transitions. Then, I worked closely with the developers to address technical constraints and ensure design feasibility.
Launch & Test:
I performed a final review with cross-functional teams before we launched the new website to ensure everything aligned with our objectives.
I constantly use Google Analytics and user feedback to identify areas for improvement.
